As we all know, social media has become an integral part of our everyday lives and it is important that we always keep up with the trends to ensure they go hand in hand with our strategies and make our clients stand out from their competitors. Our social media team has identified some trends to look out for in 2020:
1 Instagram will remove likes
Instagram is one of the largest social networks and any major changes implemented here can shape the social media landscape. One such major change is the possibility of Instagram removing the likes feature for posts.
The removal of likes will make it more difficult for brands to measure the impact of their campaign as easily as they do which will force brands to invest in Instagram ads so that they are able to track ROI for their campaigns.
2 Influencer marketing will continue to grow
We all know that influencer marketing is not a new trend, however it is one that will stay on for a while. Social media today is dominated by influencer who are paid to promote brands.
Investing in influencers is cheaper than running paid ad campaigns and it delivers good results. Moreover, influencers can help marketers achieve a variety of marketing goals and not just generate leads.
3 Video content will dominate
Video content is one of the most engaging forms of content and will soon dominate the social media a clear winner over all other types of content.
If you’re not currently creating videos, now is the time that you include it in your content strategy. Soon, videos will dominate social media and anyone who doesn’t realise that will have a tough time.
4 Stories Will Become Marketers Darlings
For a while, Stories were exclusive to Snapchat, but then Instagram and Facebook Stories came out, and now even YouTube has its own stories format. Stories can provide viewers with more authentic insight, as the videos are often created on the spot. And there’s a huge range of opportunities in the Stories format. Since Stories content vanishes rather rapidly, this is the ideal time for advertisers to profit on the fear of missing out (FOMO) and to offer deals and sales that loyal customers will look out for.
5 Augmented Reality
AR technology is slowly developing, with expanded application for eCommerce, product discover, special offers, and more. There’s a heap of ways in which AR can be utilized, and while thus far its usage has been limited, due to technological limitations and/or cost, the barriers for entry are coming down. Expect this to be a big shift in 2020.
[Johannesburg, 9 November 2017]: A relentless research and development (R&D) regime at Monitech Mining Monitoring Systems, a South African industry leader in mining safety and monitoring solutions, has resulted in an incessant rejuvenation of its Hazardous Area Control System, which has become the methane detection technology of choice in underground coal mining applications.
[Johannesburg, 30 January 2018]: Leading supplier of specialised equipment to the natural gas industries in Southern Africa, Energas Technologies, has entered into a distribution agreement with R Schmitt Enertec, a German manufacturer of gas engines, generator sets and cogeneration sets, to offer Enertec’s highly efficient power generators to the local market.
[Johannesburg, 26 January 2018]: Now available in Southern Africa through Energas Technologies, a leading supplier of high-end and specialised equipment to the oil and gas industries in the region, is a new, innovative range of detonation flame arresters from leading US-based manufacturer, Protectoseal, which sets a new era with its ability to act as a deflagration and detonation flame arrester simultaneously.
[Johannesburg, 6 February 2018]: In line with international standards, thermoplastic piping specialist, Plasti-Tech has introduced high-density polyethylene stub ends labelled with a Lynx laser printer using invisible laser-radiation. Plasti-Tech becomes the first supplier to offer HDPE butt ends with this sort of labelling in South Africa, moving away from the conventional white marker approach.
[Johannesburg, 12 February 2018]: Skills and knowledge are the motivating force of the growth of any business. They have become even more so given the increasing pace of technological advancement in the workplace. On the back of that understanding, Monitech, a South African industry leader in mining safety and monitoring solutions, views skill building as a device to improve the efficacy and contribution of its personnel to overall production of its customers.
[Johannesburg, 17 January 2018]: Two Kubota M8540 standard open-station tractors recently supplied to Sierra Citrus in Nelspruit, Mpumalanga, are working beyond the owner’s expectations, helping ease the space constraints and increase overall production at the orange farm.
[Johannesburg, 18 October 2017]: In a capital investment decision the owner terms a ‘natural choice’, 2Hire, a Western Cape-based plant hire company, has taken delivery of a new Kubota L45 TLB from Carlu Trekkers, the authorised distributor of Smith Power Equipment, the sole importer of the Kubota range of equipment in South Africa.
[Johannesburg, 05 August 2017]: Tight working areas are the order of the day in Mburg Mini Plant’s line of work, and to prevail over space-constrained jobsites, the Western Cape-based company recently took delivery of a 3 t Kubota U30-6 mini-excavator from Smith Power Equipment (SPE), South African importers and distributors of leading global specialist machinery, turf maintenance equipment and off-road vehicles.
[Johannesburg, 13 July 2017]: Magalies Park, a time-share facility situated on the Hartebeespoort Dam with exceptional views of the Magaliesberg, is known for its top-notch golfing facilities. Golf Club Manager, William van Mierlo, has seen fit to invest in no fewer than 60 Precedent i2 Electric Club Cars from Smith Power Equipment to update his fleet of rental golf carts.